In a early startup, both PMMs and PMs wear multiple hats. Often there roles and responsibilities overlap leading to confusion and conflicts. Yet their interlinked relationship cannot be ignored
Startup environments are dynamic and resource crunched. The ebbs and flows are difficult to comprehend.JTBD helps provide structure and focus in such startup environment.
Great products don't sell themself, specially in early startups. They need an effective marketing strategy that excites and engages the users.
Positioning anchors for early startups is the foundational step to build a strong positioning within your target market. Therefore, startups should invest in it as early as possible.
Startups are resource constraint, hence having a good validation loops helps in achieving incremental gain through experiment and collaboration
Hello 👋🏽 Marketing Contexts readers!! In todays article we explore the impact and how to design a value proposition for your startup
Competitive intelligence is a critical insights pillar in startup success. It offers not just a benchmark but also an opportunity. How you leverage it is critical for early startup success
Hello 👋🏽 Marketing Contexts readers!! In todays article we explore the critical role a well optimised website home or product page play for an early stage startup and as a marketer how we can use this asset as a growth flywheel
Using your product message as a bridge across customer funnel is the skill every product marketer should have
Customer journey map is a critical element in a startup. Mapping this journey has an impact on various aspect of startup growth strategy
Product launch is one of the key marketing responsibilities, it requires that you demonstrate critical marketing skills as well as knowledge of GTM processes.
Communities are increasingly made part of a growth strategy. Investing in a community is no longer an outlier rather a necessity growth lever
