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Marketing Contexts

Weekly deep dives on real-world insights, strategies, and actionable frameworks for founders & startup PMMs dealing with evolving startup product marketing challenges

Storytelling guide for all startup marketers
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A storytelling resource for startup product marketers

Storytelling resource that matters Hello Contexts Fam ✋I hope all of you have been doing well.I am so glad you have visited this page..as this is your opportunity to learn about how to use storytelling technique in product marketing to make it effective. So what am I sharing today? I often get asked by many startup marketers, what is the role of of storytelling in product marketing and if there is a role at all. The thing is storytelling is ingrained in any marketing activity however when we...

How  to apply plain language messaging copy to engage non-technical users

Read online | Subscribe The Context Can a product go from 0 to 10 million active users within a 5 year period? That's what Copy.ai achieved. In 2020, Copy.ai launched with an ambitious goal: help marketers beat writer’s block using GPT-3. But GPT-3 wasn’t widely understood. And marketers didn’t care about machine learning—they cared about content that worked, fast. So the real challenge wasn’t just building the tech. It was communicating the value clearly enough that non-technical marketers...

How to drive adoption using a freemium plan

Read online | Subscribe The context Imagine you go public with your startup and in 5 years time you have 14 million + active users on your platform. This is what Otter.ai achieved post launch Founded in 2016 by Sam Liang and Yun Fu, Otter.ai went live in March 2018, at Mobile World Congress, where they unveiled their free mobile app to demonstrate their real time speech to text transcription feature on smartphones. By July 2019, Otter.ai had transcribed 10 million meetings or over 250 million...

How do you develop product message that speaks to early adopters

Building MVP Messaging – Crafting a Narrative That Speaks to Early Adopters THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of "developing product message that speaks to your early adopters" So lets dive in In 2012, I found myself stepping into my first startup product marketing role. It was an exhilarating challenge: joining an early-stage startup at the prototype...

Intent-Driven Growth: Unlocking User Signals for Startup Marketing Success

THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of “leveraging user intent to drive marketing strategy”. We will cover: Why user intent data matters for startup marketer Unpack the core concepts Strategy teardown : Chargebee Role of marketer Resources Did you know… 🤔 Using intent signals can boost conversion by 70%. Thats not just incremental growth. Its the thrust...

Navigating the first 90 days at a startup as a marketer

THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive, we unpack a critical startup marketing process of “navigating the first 90 days as a startup marketer”. We will cover: Why this phase is critical? Unpack the approach to managing this crucial phase Marketing mindset moments Resources ( downloadable temple to structure your 90 day plan) THE CONTEXT Why it matter? In 2012, I left my "well paying & secure" job to...

How to leverage data to drive startup's product marketing strategy

THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of ”leveraging data to drive PMM strategy”. We will cover: Why a data matters for startup marketer Deep dive the core concepts Unpack Spotify’s data driven marketing strategy Resources 43 times. Yes, this is the number of times I got asked about data in product marketing in the past year. I know because I take notes....

THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of “driving retention in the initial 90 day of product launch”. We will cover: Why investing in retention matters for startup marketer Unpack the core concepts Break down the strategy of Notion to drive retention Resources Picture this: After months of preparation, you've successfully launched your product. Early users...

Why early positioning is a moving target and how startup marketer can address it

Hello Context Fam 👋 In today's newsletter we dig into why pre-PMF positioning in early startups is a moving target We would dig into why this is challenging for a startup marker, and how startup marketers can address this challenge. So lets dive in THE CONTEXT Picture this: You’re a founder building a groundbreaking product. You know the problem you’re solving and see the potential impact. But when it comes to positioning, uncertainty looms. What if your product pivots before you achieve PMF...

In today's newsletter we dig into how narrative storytelling can strengthen your product differentiation...We look at some of the top startups who did an awesome job in differentiating their product. So lets dive in The context The 1990s was the decade for consumer tech innovation. Google and Yahoo battled fiercely to dominate the nascent "online search" market. Each crafted a distinct strategic playbook for growth and differentiation. Yahoo played the acquisition game, positioning itself as...

Hello Contexts Fam 👋 In todays edition of startup marketing deep dive we unpack a critical startup marketing process of “creating feedback loops to drive user growth”. We will cover: Why a feedback loops matter for startup marketer Unpack the core concept Unpack superhuman’s feedback strategy Resources In the ubiquitous world of gmail & outlook for email exchange, a startup has created its own niche and standing tall. I am talking about Superhuman, the fast growing email startup.Superhuman...