Read online | Subscribe Introduction How do you succeed against a competitor who dominates 60% of the market with decades of strong brand presence? This was the David vs. Goliath challenge faced by Browser Company with the launch of Arc Browser in April 2022. How did Arc become such a sensation in such a short time? Let’s unpack their strategic playbook. Market overview The web browser market had been standardized around familiar interfaces, with Google Chrome firmly in the lead due to its...
16 days ago • 3 min read
Read online | Subscribe The Context Can a product go from 0 to 10 million active users within a 5 year period? That's what Copy.ai achieved. In 2020, Copy.ai launched with an ambitious goal: help marketers beat writer’s block using GPT-3. But GPT-3 wasn’t widely understood. And marketers didn’t care about machine learning—they cared about content that worked, fast. So the real challenge wasn’t just building the tech. It was communicating the value clearly enough that non-technical marketers...
23 days ago • 5 min read
Read online | Subscribe The context Imagine you go public with your startup and in 5 years time you have 14 million + active users on your platform. This is what Otter.ai achieved post launch Founded in 2016 by Sam Liang and Yun Fu, Otter.ai went live in March 2018, at Mobile World Congress, where they unveiled their free mobile app to demonstrate their real time speech to text transcription feature on smartphones. By July 2019, Otter.ai had transcribed 10 million meetings or over 250 million...
about 1 month ago • 4 min read
Building MVP Messaging – Crafting a Narrative That Speaks to Early Adopters THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of "developing product message that speaks to your early adopters" So lets dive in In 2012, I found myself stepping into my first startup product marketing role. It was an exhilarating challenge: joining an early-stage startup at the prototype...
3 months ago • 5 min read
THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of “leveraging user intent to drive marketing strategy”. We will cover: Why user intent data matters for startup marketer Unpack the core concepts Strategy teardown : Chargebee Role of marketer Resources Did you know… 🤔 Using intent signals can boost conversion by 70%. Thats not just incremental growth. Its the thrust...
3 months ago • 8 min read
THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive, we unpack a critical startup marketing process of “navigating the first 90 days as a startup marketer”. We will cover: Why this phase is critical? Unpack the approach to managing this crucial phase Marketing mindset moments Resources ( downloadable temple to structure your 90 day plan) THE CONTEXT Why it matter? In 2012, I left my "well paying & secure" job to...
3 months ago • 3 min read
THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of ”leveraging data to drive PMM strategy”. We will cover: Why a data matters for startup marketer Deep dive the core concepts Unpack Spotify’s data driven marketing strategy Resources 43 times. Yes, this is the number of times I got asked about data in product marketing in the past year. I know because I take notes....
3 months ago • 6 min read
THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of “driving retention in the initial 90 day of product launch”. We will cover: Why investing in retention matters for startup marketer Unpack the core concepts Break down the strategy of Notion to drive retention Resources Picture this: After months of preparation, you've successfully launched your product. Early users...
3 months ago • 7 min read
Hello Context Fam 👋 In today's newsletter we dig into why pre-PMF positioning in early startups is a moving target We would dig into why this is challenging for a startup marker, and how startup marketers can address this challenge. So lets dive in THE CONTEXT Picture this: You’re a founder building a groundbreaking product. You know the problem you’re solving and see the potential impact. But when it comes to positioning, uncertainty looms. What if your product pivots before you achieve PMF...
3 months ago • 6 min read
In today's newsletter we dig into how narrative storytelling can strengthen your product differentiation...We look at some of the top startups who did an awesome job in differentiating their product. So lets dive in The context The 1990s was the decade for consumer tech innovation. Google and Yahoo battled fiercely to dominate the nascent "online search" market. Each crafted a distinct strategic playbook for growth and differentiation. Yahoo played the acquisition game, positioning itself as...
4 months ago • 5 min read