Marketing Contexts
Weekly deep dives on how storytelling can make product marketing effective and more relatable. Read by 1000+ startup ( product) marketing managers
A storytelling resource for startup product marketers
Storytelling resource that matters Hello Contexts Fam ✋I hope all of you have been doing well.I am so glad you have visited this page..as this is your opportunity to learn about how to use storytelling technique in product marketing to make it effective. So what am I sharing today? I often get asked by many startup marketers, what is the role of of storytelling in product marketing and if there is a role at all. The thing is storytelling is ingrained in any marketing activity however when we...
How do you develop product message that speaks to early adopters
Building MVP Messaging – Crafting a Narrative That Speaks to Early Adopters THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of "developing product message that speaks to your early adopters" So lets dive in In 2012, I found myself stepping into my first startup product marketing role. It was an exhilarating challenge: joining an early-stage startup at the prototype...
Intent-Driven Growth: Unlocking User Signals for Startup Marketing Success
THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of “leveraging user intent to drive marketing strategy”. We will cover: Why user intent data matters for startup marketer Unpack the core concepts Strategy teardown : Chargebee Role of marketer Resources Did you know… 🤔 Using intent signals can boost conversion by 70%. Thats not just incremental growth. Its the thrust...
Navigating the first 90 days at a startup as a marketer
THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive, we unpack a critical startup marketing process of “navigating the first 90 days as a startup marketer”. We will cover: Why this phase is critical? Unpack the approach to managing this crucial phase Marketing mindset moments Resources ( downloadable temple to structure your 90 day plan) THE CONTEXT Why it matter? In 2012, I left my "well paying & secure" job to...
How to leverage data to drive startup's product marketing strategy
THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of ”leveraging data to drive PMM strategy”. We will cover: Why a data matters for startup marketer Deep dive the core concepts Unpack Spotify’s data driven marketing strategy Resources 43 times. Yes, this is the number of times I got asked about data in product marketing in the past year. I know because I take notes....
The first 90 days: How to keep users engaged and loyal
THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of “driving retention in the initial 90 day of product launch”. We will cover: Why investing in retention matters for startup marketer Unpack the core concepts Break down the strategy of Notion to drive retention Resources Picture this: After months of preparation, you've successfully launched your product. Early users...
Why pre PMF positioning is a moving target & how startup marketers can manage it
Hello Context Fam 👋 In today's newsletter we dig into why pre-PMF positioning in early startups is a moving target We would dig into why this is challenging for a startup marker, and how startup marketers can address this challenge. So lets dive in THE CONTEXT Picture this: You’re a founder building a groundbreaking product. You know the problem you’re solving and see the potential impact. But when it comes to positioning, uncertainty looms. What if your product pivots before you achieve PMF...
Narrative storytelling to perfect your product differentiation
In today's newsletter we dig into how narrative storytelling can strengthen your product differentiation...We look at some of the top startups who did an awesome job in differentiating their product. So lets dive in The context The 1990s was the decade for consumer tech innovation. Google and Yahoo battled fiercely to dominate the nascent "online search" market. Each crafted a distinct strategic playbook for growth and differentiation. Yahoo played the acquisition game, positioning itself as...
How to create a feedback loop for driving growth
Hello Contexts Fam 👋 In todays edition of startup marketing deep dive we unpack a critical startup marketing process of “creating feedback loops to drive user growth”. We will cover: Why a feedback loops matter for startup marketer Unpack the core concept Unpack superhuman’s feedback strategy Resources In the ubiquitous world of gmail & outlook for email exchange, a startup has created its own niche and standing tall. I am talking about Superhuman, the fast growing email startup.Superhuman...
Relatability makes product marketing compelling
Competing for eyeballs of an over exposed audience is never easy. So how do product marketing managers ensure users can make sense of their campaign and compelled to take note of? Lets dive in to learn more........ THE CONTEXTS In June 2022, Airtable launched its campaign “This is how". This is how campaign by Airtable The campaign uses real-world situations, like managing large projects and organising complex data. The campaign uses a narrator to show how teams use Airtable to get big...
Weekly deep dives on how storytelling can make product marketing effective and more relatable. Read by 1000+ startup ( product) marketing managers